Social media went into chaos this week after viral posts claimed that BMW’s CEO had “cut ties” with Cardi B, calling her recent album “the biggest flop in history.”

Within hours, another sensational claim surfaced — that Mercedes-Benz had fired back by signing a $90 million brand ambassador deal with an unnamed tennis star. A supposed quote from the Mercedes CEO read: “They just threw away their own diamond.”

The story spread rapidly across TikTok, X, and Instagram, igniting debates about brand loyalty, celebrity power, and corporate rivalry. But according to multiple fact-checks, none of these claims are verified. Neither BMW nor Mercedes-Benz has issued a statement, and Cardi B has made no comment regarding any brand partnership changes.
Major business and entertainment outlets such as Forbes, Variety, and Reuters have published no coverage of such developments. Experts say the rumor’s virality reveals how false marketing drama thrives online. “Audiences love the illusion of billion-dollar feuds,” notes one media analyst. “It makes global brands feel like characters in a soap opera.”

As of now, the story remains completely unconfirmed, highlighting once again how quickly misinformation can blur the line between entertainment and reality. Until official statements emerge, one thing is certain: the only thing truly going viral — is the rumor itself.