In an unexpected twist that’s sending shockwaves through both the fashion and football worlds, Louis Vuitton chairman Bernard Arnault has officially extended a $22 million endorsement deal to Real Madrid’s rising star, Rodrygo Goes. The Brazilian forward will become the new global face of the brand’s luxury clothing and footwear line, marking one of the most prestigious collaborations ever between a footballer and a high-end fashion house.
Arnault praised the 24-year-old athlete in glowing terms:
“He’s not just a star — he’s the future. He deserves to shine,” Arnault said, visibly impressed.
According to witnesses, the billionaire mogul was deeply moved after a brief but heartfelt exchange with Rodrygo, during which the young player spoke humbly about his journey, his family, and the challenges he faced growing up in Brazil. That moment of sincerity reportedly touched Arnault so deeply that he decided to make an additional, surprise offer — one so unexpected that it left everyone in the room completely silent.
While details of this mysterious second offer remain under wraps, insiders hint that it could involve a long-term ambassador role or even a signature Rodrygo x Louis Vuitton collection — something never before offered to a footballer his age.
One thing is certain: Rodrygo’s rise is no longer just about goals on the pitch. With Louis Vuitton by his side, his influence is about to transcend the world of sports — and redefine what it means to be a modern icon.